Magazine terminology

Magazine Terminology

Masthead: The title of the magazine or newspaper. It is usually placed at the top of the front cover for display purposes.

Frequency:  (advertising) is the number of times the target market is reached.

Puff: Words or phrases on the cover of a magazine used to boost status.

Strap-line: Phrase that is recognisable to a brand.

Anchorage text: The way in which text helps to pin down the meaning of a picture and vice versa.

Sell lines: Things that help sell and promote the magazine relating to the audience.

House style: A magazine's unique design which separates it from other magazines.

Buzz words: Words that stand out such as 'Free'  'New'  'Exclusive' and 'Win'

Drop Capitals: A big letter to start off a word to get attention of the audience. 

Banner: Text that stands out from the rest as it is on a coloured background.

Pugs - Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, a logo or a promotion is often positioned there.